Graphic design, Visual identity, Web design,
Print design, Social media

Musik i Lejet 2018

Development of visual identity and graphics across digital and print media (in cooperation with @tuvaboss).

Musik i Lejet is a Danish three-day-music festival on the beach in Tisvildeleje.
We have designed the identity for the festival the past six years, and our goal every year is to create a playful and fun univers with bright colours and abstract figures, that portrays people and situations that is recognisable from the festival. We want the design to be artistic as well, as a lot of artists joins in on decorating the festival every year.
We always start the process by looking through peoples evaluations of the past festival, and then keep important keywords in mind to focus on the target audience. Defining a colour univers that is bright and “summerlike” and that works well in different contrasts and combinations is one of the main focuses in our work. This in combination with illustrations that you can relate to.