Logo design, Illustrator

Urth

Logotype re-design

Urth is an producer of faitrade and organic products.
My process started with a thorough research of competitors within the field to make sure this would stand out from them. Then making a moodboard to set the tone for the aesthetic of my logotype. The sketching is always a fun part of the process, as the pen and the paper really gives the possibility to search the brain for ideas and inspiration. Then bringing the best sketches into Illustrator to bring them to live. This was my final and favourite choice.

This is a project created on the Danish School of Media- and Journalism.